For retailers or those who market to walk-in traffic, the job of your storefront is to attract passersby to come inside.
Do you have the proper signage to attract attention and draw customers to your business?
No graphic impacts your business more than what is displayed outside.
Screen printed signage is a part of the equation. Signs and all the areas around your entry must look exciting and inviting.
Specialty Screen Printing is the ideal partner for creating your large outdoor signage projects. From ideas to completion, we can do it all. We print with outdoor-rated ink formulations to protect your graphics from the effects of UV light, weather, and abrasion.
To create signage that makes an impact:
- Size matters. Big and bold is better than small and subtle.
- Choose clear designs and easy-to-read type to catch the attention of people driving past.
- Color works! Use your brand colors or try an unusual combination to catch the eye.
- Add a call to action. Include a colorful starburst that says, “Come inside!” or list your hours of operation. These subtle graphic elements show you are open and ready to do business.
- Choose the proper materials. Do you want your sign to be permanent or temporary? If you want it to last, remember that the sun, weather, and people touching it or brushing past your sign can cause it to age sooner than expected. A signage expert like Specialty Screen Printing can help you determine your project’s best substrate and inks.
- Match your sign to your other printed items. Send us samples, and we can use colors that complement or match those in your other marketing pieces.
- Enlist a design professional. We have the background to help you make your sign the best it can be.
As you look at your storefront and think of ways to freshen it, remember that signs can take a beating over time.
Ask a friend to look at your signage. Sometimes we get so accustomed to seeing our signs every day that we don’t notice when they need to be replaced.
