Have you ever judged a wine by its label?
Winery owners know an attractive, informative wine label is likely to influence retail wine sales more than almost any other factor, including taste.
Wine-label design is almost an art form in itself. Label designs range from conservative, minimalist designs that rely mainly on color all the way to bright and entertaining logos.
Wine labels should reflect the character and spirit a winery wants to portray. To many younger wine shoppers, those characteristics and values are important when they shop for wine.
The Fine Print
Along with an attractive design, wine labels also must include some legalese. Most states require the following information or something similar:
- Origin (mandatory in certain circumstances)
- Brand Name
- Class or Type Designation (the kind of wine based on the standards of identity)
- Percentage of Foreign Wine (if applicable)
- Alcohol content
- Warning about the dangers of alcohol and about sulfites in the wine
Great Label Design Needs A Great Printer
Along with the required info and an eye-catching logo, a winery’s history or origin story often will entice potential buyers. It doesn’t hurt to describe the taste of the wine by outlining its flavor notes.
Wineries spend days, weeks and even months designing labels that will entice shoppers to buy. Why waste that effort on a poorly printed label?
According to state agencies that promote wine sales, Oregon and Washington State are home to about 2,000 of the 11,000 wineries nationwide.
Specialty Screen Printing is ideally situated to help local wineries print their unique label designs. In fact, the business can print many other marketing materials for wineries:
- Point-of-purchase displays in wine stores, markets, gift shops, etc.
- Bumper stickers and decals
- Specialty items and souvenirs
- Winery-related party items for people holding weddings or other events at a winery
- All-weather signs
- Screen-printed postcards in brand colors
- Banners and signs for booths at farmers’ markets, wine shows and local business events
Specialty Screen Printing puts as much care into printing winery labels as the label designers and the vintners who create delicious wines.
Specialty Screen Printing, a family-operated business, provides custom screen printing of all types and on all shapes of objects. We can print on glass, metal, wood, plastics, pressure-sensitive films, polycarbonate, and polyester. If you have an unusual shape to print on, a design that requires durable inks, or a problematic surface, give us a call. We love to help solve printing challenges!
Message us at info@specialtyscreenprinting.com, and let’s brainstorm about your next project.
